LILI - TAIWANESE BREAFKAST

Lili is a neighborhood deli & cafe that serves Chinese-style breakfast items in West Los Angeles, CA inspired by local flavors. It functions as a casual third-space for various cultures to share a table, specifically for Asian Immigrants/Transplants/Bi-racial Asian Americans. With a love for creative and deep respect for tradition, Lili aims to redeem identity integration for this generation of Asian Americans through inventive cooking.

Work involved: Market Research, Moodboarding, Creative Direction, Logo Design, Brand Identity System, Merchandise Design

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